|
|
|
Advertising Do's and Don'ts
As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is.
There are companies that will tell you...
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
LARGE FORMAT POSTERS THE DAWN OF THE NEW ADVERTISING ERA
The present advertising realm calls for a more challenging way of promotional scheme that was not effectively achieve with the use of conventional advertising media. Present business scenario demands for better forms of advertising materials and...
Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding”...
The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you *results*! You still 'pay' for free advertising in terms...
|
|
| |
|
|
|
|
10 Classic E-zine Advertising Tips
1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.
3. Run your ad for multiple issues.
You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.
4. Spend lots of time writing your headline.
An effective headline will successfully grab your reader's attention and target your audience.
Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.
If you're new to writing headlines, and need some help check out my "9 Power Packed Headline Formulas" at: http://www.scstats.com/r.cfm?i=5652
5. Don't try to sell your product from your ad.
Write your ads to create interest and get people to visit your site.
From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.
6. Don't use
all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.
7. Include a "call to action."
At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your ad.
You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.
10. Subscribe to or view the archives of the
e-zines you would like to advertise in.
You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.
Copyright © 2005 Ken Hill
About Ken: Ken's articles have been published in numerous e-zines and web sites all over the net. Keep up to date on his latest articles, and get more new valuable tips by visiting him at: http://kenhill.blogspot.com
|
|
|
|
|
|