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3 Ways to Effective Traffic Exchange Advertising
Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges....
Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
...
Advertising for the perplexed - part II
The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the...
Goal to Help 100,000 People Through Unique Christian Advertising
Pixel Advertising its all the craze! What is it? where did it
come from? and is it truly effective? and what has that all to
do with Christians and helping 100,000 people? The original idea
for pixel advertising came about through a 21yr old...
Why Use Pay Per Click Advertising?
1: Pay Per Click Advertising is by far the most direct marketing
system ever invented. You actually get to place your ad directly
in front of a prospect that has searched on a term related to
your product or business. Your prospect is proactively...
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Balancing SEO and Other Forms Of Advertising
Search engines are by and far the largest supplier of traffic to
your web site. Moreover, its targeted, meaning the visitors that
arrive at your site were looking for information that you are
delivering. At least this is the goal of the search engines: to
deliver high quality results to web surfers.
Recent major changes in Google, Yahoo and MSN have put the
internet market however in a frenzy. As the search engines battle
it out to be the one producing the highest quality results by
frequently altering their index algorithm, search engine
optimization has taken an almost obsessive importance.
The problem I see is that the battle is not going to end soon and
repeatedly trying to stay ahead by optimizing after each re-
indexing is truly a never ending battle. A balance must be struck
between search engine advertising and other online venues.
Starting out with an online home business business is
intimidating. There is pressure to build a quality site, offer
valuable information, promote, build subscribers,...and the list
goes on and on. Having a few different forms of advertising that
you slowly utilize can payoff big in the long run. With a market
that can change on an hourly basis, you musn't focus too heavily
on any single form of site promotion.
Think of it as your advertising bag of goodies. You reach in and
pull out one method and give it a try. Don't dump all of your
resources into it. Spread them out. Reach in and pick another,
until you have a few in the works. Now pause and see which
is
working. Tweak a bit here and there and sit back again.
Continuously re-evaluating your advertising campaigns, you will
begin to grow a deep feeling as to which works for your online
business.
Here are a few types of advertising for your home business you
should consider:
(1) Classified Ads - cheap and short to write.
(2) Article submission - write an article and post for free.
The rewards reaped can be enormous in the long term.
(3) Paid ads in E-Zines - hit those seldom used small niche
markets!
(4) Link exchange - can you bring in traffic from another
site? You betcha!
(5) Newsgroup and Discussion lists - join in on discussions
and pass out a small blurb about your business at the end.
(6) Sig files - after all your online! Make use of all of the
emails you send out daily.
(7) Flyers - yep, offline!
The bottom line here is not to stagnate. Search engines are
important but not the only way to promote. Its better to balance
your site optimization with other promotion strategies. If one
method fails you at least have others to fall back on.
About the Author
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com or by
visiting his site at http://www.e-kinetic.com . He can be reached
at mailto:comp@e-kinetic.com .
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