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5 Secret to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting...
Advertising Your Online Business
Your online business will likely require more advertising than a
contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their business appropriately and are, in turn, losing...
Network Marketing Advertising Draws Interested Leads
Network marketing advertising is necessary to attract quality leads to your MLM campaign. Selling the products often is not enough. You must also tell people about the unique opportunity your business can offer them. Your network marketing...
The Cumulative Effect of Marketing and Advertising
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
The Deception of FFA Advertising
FFA, or Free For All sites are the next generation of internet marketing. Or at least that's what many want you to believe.
FFA sites are places where anyone can post a short ad with a link, as long as they agree to accept emails from the...
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How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
FACT: '50% of Visitors are LOST because visitors can't easily find content' - Gartner Group
FACT: '40% of Repeat Visitors are LOST from negative experience' - Zona Research
FACT: '85% of Visitors ABANDON a new site due to poor design' - cPulse
FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale.
Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.
Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.
So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.
The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said 'wants and desires', not 'needs'.
It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.
Next, make sure your copy is focusing on providing solutions to problems that are important
to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features.
A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.
Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about 'you' and 'your', instead of 'me', 'my' and 'our'. Your customer is interested in themself, not you or your company.
Your sales copy needs to:
1) Grab the visitor's attention with a powerful headline
2) Draw the reader's interest by creating a connection between their problem or desire and your solution
3) Peak their Desire by making an emotionally compelling & believable case for your product
4) Motivate the reader to take action and fulfill their wants by their purchasing your product or service.
Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising.
Mark Jarmel & the Editors of Trafficology.com co-authored the eBook: 'How to Turn Your Website Visitors into Buyers' Learn scientifically PROVEN methods to TRIPLE your profits FR'EE at: http://www.4-targeted-web-site-traffic.com/buyers.
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