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Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.
If there were not people in your community or marketplace that you knew who needed...
Pixel Advertising
Introduction:
Pixel advertising is a form of promotion in which an ad is
placed on a web site using tiny dots otherwise known as pixels,
usually with size in the range of 100 pixels and higher. The
pixel ad image normally links to the...
Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website ...
Smart Advertising That Will Skyrocket Your Business Profits
If you want to Sky Rocket your profits immediately in your business today. Learn how to write killer Sales & Advertising Copy and win the heart of your customer so they buy over and over…Read On!
Here are the basic steps of marketing &...
The Deception of FFA Advertising
FFA, or Free For All sites are the next generation of internet marketing. Or at least that's what many want you to believe.
FFA sites are places where anyone can post a short ad with a link, as long as they agree to accept emails from the...
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How To Properly Use Ezine Advertising - Part One
Just for the sake of avoiding an argument, let's just say that ezine
advertising is the best form of advertising on the Internet.
Now, let's move on to learning how to more properly make use of the
advertising available in ezines.
Essentially, and this holds true for all Internet marketing, you have two
options to choose from.
OPTION #1 -- Playing The Numbers
The Internet in general is a numbers game. So long as what you are
advertising is worth anything at all, there are going to be people
interested in it. One option you have is simply to get an effective ad
out to as many people as possible.
This option, while it's less time consuming, is also less targeted and
requires more subscriber views per response than using targeted ezine
advertising.
The best approach for this method is to take advantage of many of the
bulk ad buying programs being offered.
Subscriber/Ad Programs are low cost methods of getting your ad
exposed to dozens of ezines and hundreds of thousands of
subscribers. Some of the best of these include:
2 Bucks An Ad
http://hop.clickbank.net/hop.cgi?phage/paaads
2 Dollar Ads
http://hop.clickbank.net/?phage/dollarday
$10 for 20 Ads
http://hop.clickbank.net/?phage/CashGalore
Other programs exist that do not require you to subscribe to the
ezines your ad will be placed in, but still cover multiple ezines and
many thousands of subscribers. Examples include:
Ad Mistress $30 Column Ad available from any ezine participating in
the program. See http://www.webventurist.com for instance.
Ad Mark Ad Sheet also available in multiple ezines and claims to be
sent to over 2.5 million readers. Try this
one:
http://www.shopmystate.com/logon/12-09-01/index-2.html
The point of these programs being that your ad is immediately
presented to many thousands of subscribers at once.
The drawback to these programs is that you have little control over
which ezines your ads will be seen in, nor the timing of when your ad
runs. This could lead to your ad being featured in ezines of an entirely
different subject matter, and also makes ads that pertain to timed
events or schedules difficult to deal with.
Again, the whole point to this approach is simply pushing for the
largest numbers possible in hopes of achieving results.
OPTION #2 -- Targeting Your Advertising
While this approach takes more work, the idea is that since the
advertising is targeted it will achieve more response per subscriber
view and therefore be more cost effective.
The work involved in this approach lies in selecting the best ezines to
run your ad in. This involves searching out appropriate ezines,
researching ad rates and subscriber bases for those ezines, and talking
with the editors or advertising agents for the ezines in question.
Selecting ezines for advertising will be the focus of the next article in
this series due out next week at this time. Then we will cover the
subject in more detail and relate how best to get the job done.
ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html
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