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Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”
This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the...
Advertising for the perplexed - part II
The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the...
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Online Advertising Techniques
Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. An ad written to draw visits to your site must be exciting, appealing, and friendly. The secret to a...
What Great Online Advertising Really Is!
Copyright 2005 Daniel Levis Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar...
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Microsoft and PPC Advertising -- Not Quite a Flirt Anymore
Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter.
Currently, MSN still displays search ads from Yahoo! Search Marketing, through a contract that runs until July 2006, but the new technology from Microsoft is just a few steps away from being fully implemented. In the first phase, MSN AdCenter was put to the test in France and Singapore and it was launched to public access in Singapore on August 31 and in France on September 26. The results from the two pilot countries were very promising so, apparently, the paid search program will go into beta testing in the United States in October 2005.
Advertisers love the PPC system rather than others because it's cheaper and more targeted; they only pay when their ads get clicks. Until now the two major choices for PPC were Google Adwords and Yahoo! Search Marketing. However, when a third major competitor turns up, one can only hope that cost per click (CPC) gets cheaper, thus lowering the advertising costs.
As to what the new service features, the competition promises to be tough, especially in the research and targeting tools area. The advertisers are able to specify what kind of audience they wish to target by demographics - geographic location, gender, age group, lifestyle segment and time
of day - and the system can provide keywords to be used in search campaigns. All these data can be accessed before the advertisers place their ads.
Even more, it seems that the Adcenter program will provide feedback related to keywords performance and advertisers will be able to switch to more effective ones during the ad campaigns. Eric Hadley, senior director of advertising and marketing for MSN, says the new platform is meant to help users drive ROI from a search campaign beyond just knowing if somebody clicked on it, but also knowing if someone is likely to click on it.
As for Google Adwords and Yahoo! Search Marketing, they both provide geographical targeting but they don't have demographics features. Meanwhile, the new AdCenter platform goes more towards customer profiling and behavior.
Search engine advertisers can't wait to see their keyword based campaigns become even more targeted. However, they'll have to wait a little bit longer, because there's no serious encouragement that the full-scale deployment of AdCenter will be possible before the end of this year.
About the Author
Iulia Pascanu writes for http://www.adwordshowtos.com where you can find how to guides and practical advice on improving the performance of your Google Adwords campaigns.
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