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Can It Be? Is There Advertising People Actually Love?
Can it be???
Is there advertising that people actually love?
You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a...
How to make money from affiliate programs without spending a single dime on advertising Part II of II
You start off by writing an interesting, informative article and then you post it at one web site complete with your full contact details in the resource box. Now the rules for free articles are that anybody can pick up your article and re-post it...
How to Make Use of Cheap Internet Banner Advertising
For years now, internet banner advertising has captured the
World Wide Web for it has become a large help in saving an
amount of money while reaching beyond territories. Banner
advertising played a major part in market trafficking all over
the...
Looking for Free advertising, here it is!
There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.
I posed the question of “free...
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't ...
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Pay Per Click Advertising: 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.
How can you improve your click-through rate?
Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.
#1 Include the highest searched term (the most popular term) in your title and/or description.
For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).
While this is a fairly well known fact, many ppc marketers don’t do it. But think about it from your searchers’ point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or ‘searcher discomfort’.
Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.
#2 Use emotionally charged words.
While many website builders are brilliant at creating websites - let's face it, they’re not so hot at selling.
Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).
Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website
Here's where you can leave
your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.
For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'
The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.
#3 Include a sense of urgency.
Again - this is one feature that is completely ignored by most pay per click marketers.
With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.
There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.
While these 3 tips will dramatically increase your click through rate, here’s one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You’ve put them in the frame of mind to at least see what you offer – and now it’s time to deliver.
By giving them exactly what they expect to see, you’ll not only earn their trust and approval, you’ll also send your web sales through the roof!
About the Author
Kathryn O'Neill is chief editor for Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.
For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com
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