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10 Effective Advertising Tips!
10 Effective Advertising Tips! by BB Lee (c)2002 (500 words) Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies. Here are a few to try NOW! 1. Never try...
80% of All Advertising Is Wasted Due To This Common Mistake
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many...
Effective Online Advertising Tips
Helpful Tips for Increasing Your Online Sales
Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and...
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't ...
Turn Your Expertise Into Free Advertising
Being an expert in your industry can easily be turned into a cheap, immediate and an infinite source of free advertising for your business, products or services. Writing articles which can be distributed and redistributed over and over again can...
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Pixel Advertising
What's the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website http://www.milliondollarhomepage.com/
No-one could have predicted the amazing results. Within the last month he has sold over $250,000 worth of pixels!
The rationale is actually quite sensible and relies on a catchy idea and viral marketing.
The goal of marketing is to get your product in front of as many eyeballs as possible. The Million Dollar Homepage succeeds at this admirably. People see the website and are so amazed at how ridiculous it is that they tell their friends about it either through online forums or email. The meme spreads and soon enough, the site is receiving a huge amount of traffic.
Now a virtuous circle ensues. Because the site is getting lots of traffic it makes the pixels even more valuable. Pay $100 for a square of pixels and you'll instantly have
your ad in front of many people. Thus more pixels are sold which leads to more amazement at how successful the site is which leads to even more publicity. And so it goes.
Anything successful is bound to have imitators and this case is no exception. Many other websites have sprung up selling pixels at different rates.
One interesting imitator http://www.mostexpensivepixelontheinternet.com/ takes the idea to its logical conclusion. How much are people prepared to pay for a single pixel? The site is auctioning off a single pixel, thus letting the market decide.
Is it worth it to advertise on the Million Dollar Homepage? The case study available on the site seems to suggest it is.
Will it be long lasting or just a fad? At this point in time, it seems like pixel advertising is here to stay.
About The Author
Neville Ridley-Smith has been a web developer for 8 years - helping major corporations with their web development and launching several internet ventures.
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